Here is how the modern audiences’ tv habits will affect broadcasting

Conventional broadcasting and satellite platforms are facing fierce competition from online viewing platforms; learn how this has changed audiences’ viewing habits in this article.

Today, audiences have started to expect convenience and a greater degree of customisation when it comes to the kind of services they receive. The tv viewership trends 2019 has unveiled that more and more customers are embracing non-linear methods of viewing content. To stay relevant, industry experts, such as the head of the fund owning stakes in Sky, may look into the opportunity of adopting new, even more customised methods for delivering content. The focus nowadays is on the viewer, with networks competing with each other to draw in their specific targeted audiences. One of the main trends that has changed people’s viewing behavior is media fragmentation, with the emergence of numerous TV networks, each targeting a very specific audience group. One more development worth analysing is the growing popularity of online viewing networks that operate on a monthly subscription basis. These brand new channels have had an important role in shaping viewers’ preferences for more personalized and relevant programs. However, despite the multitude of online platforms, traditional TV continues to be the medium on which consumers spend the majority of their time.

Media consumption habits inthis current day and age are much different than a decade back, having said that, some stats have remained the same through the years. The most recent technological innovation has not had a significant impact on tv viewing by age. The 65+ demographic is still leading in terms of the amount of time spent watching traditional TV, and, therefore, continues to be the targeted group for most traditional broadcasters. That said, industry professionals like the head of the company investing in China Telecom have supported broadcasters in their initiatives to reach out to younger viewers, by launching brand-new, much more versatile subscription plans and the possibility to view content across multiple smart devices.

Today’s TV viewing habits have been further influenced by the adoption of connected TV devices which offer audiences the opportunity to get the most out of both linear and dynamic content. The leading broadcasting networks around the world are aware of this trend, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the largest telecom providers know that adopting digital technology is a necessity to ensure their companies’ stability in an increasingly saturated industry. Customers nowadays are put in control of their personal viewing patterns and, for that reason, are less willing to compromise on price and quality. Provided the amount of money each family spends on home entertainment and content subscription offerings yearly, it is not surprising that their expectations for the quality of the services continues to evolve.

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